THE BRAND

Nou was founded by Alexia Ioannou, a creative force known for her eye for rare vintage designer pieces. Stylists, collectors, and fashion’s most discerning dressers turn to Nou not for what is trending but for what endures, pieces defined by rarity, intention, and timeless style.

After years of studying vintage footwear and noticing what was missing in the modern market, Alexia began creating her own shoes. Handmade in Portugal from fine natural materials and produced on a made to order basis, Nou shoes honor the past while setting a new standard for thoughtful, future vintage design.

At its heart, Nou is about conscious consumption and lasting design. Every piece, whether sourced or created, carries a sense of emotional, aesthetic, and material value. With a slow and intentional approach to fashion, Nou continues to grow while staying rooted in the principles that shaped it from the beginning.

Nou is not just a brand. It is a way of living with intention.