Founded by Alexia Ioannou, NOU is inspired by her Greek heritage. 

Alexia first began creating and curating jewelry with her grandmother. After receiving numerous requests for her unique pieces, she launched NOU in 2018. “My intention was to create a collection that was affordable and accessible to everybody. Each piece is a token of love, luck, and protection.”

All designs are designed in her Los Angeles studio and crafted from gold and sterling silver.