Alexia first began creating and curating from a young age, naturally building a following from her personal style on her Instagram BOHOCHICKEN. After receiving an influx of requests for her unique pieces, she launched NOU in 2018. “My intention was to create and curate items that are special, accessible and a reflection of my personal style.” Each piece in NOU's collection is hand-sourced, to offer you curated a wardrobe full of speciality pieces.