THE BRAND

Nou was founded by Alexia Pezounou Ioannou, a creative force known for curating a tightly edited collection of rare vintage designer pieces. Stylists, collectors, and fashion’s most discerning dressers turn to Nou not for what’s trending, but for what lasts—pieces rooted in rarity, intention, and timeless style.

Drawing on years of studying vintage footwear and understanding the gaps in the modern market, Nou has taken its next step into creating shoes. Handmade in Portugal using fine natural materials and offered through a made-to-order model, Nou Shoes are both a nod to the past and a new benchmark for thoughtful, future vintage design.

At its core, Nou champions conscious consumption and timeless design. Each piece, whether sourced or created, reflects a belief in lasting value—emotionally, aesthetically, and materially. With a slow, intentional approach to fashion, Nou continues to expand its vision while staying grounded in the principles that shaped it from the start.

Nou is not just a brand—it’s a philosophy of living with intention.