Founded by Alexia Ioannou, the name NOU is rooted in her Greek heritage. 

Alexia first began creating and curating from a young age, going on to build a  following on her Instagram BOHOCHICKEN, best known for her personal style . After receiving numerous requests for her unique pieces, she launched NOU in 2018. “My intention was to create and curate items that are special and accessible to everybody, while also being a reflection of my personal style.” Each piece in NOU's collection is hand-picked to offer you curated a wardrobe full of unique pieces.