Alexia Pezounou Ioannou is the founder and creative mind behind Nou, a highly curated collection of rare vintage designer pieces that has become fashion’s best-kept secret among stylists, starlets, and tastemakers alike. Since launching Nou in 2018, Alexia has built a brand synonymous with ultra-rare, handpicked treasures—elevating vintage shopping into an art form. With her finger firmly on the pulse of what’s next, Alexia is poised to take Nou beyond its roots in apparel and accessories, introducing new categories that reflect her broader vision of a curated lifestyle.

Alexia’s journey into fashion began long before Nou. She grew up immersed in the world of design, developing a discerning eye for timeless pieces and an appreciation for craftsmanship. Her ability to source items that seamlessly blend heritage with modernity comes from years of personal exploration into the nuances of fashion history, luxury, and sustainable practices. Alexia’s passion for finding unique, storied items that can live on for decades drives Nou’s ethos, making it a destination for those who value rarity, individuality, and intention in their wardrobe.