nou is less a brand & more a lens
We’re into things that last and are made with care. Pieces that keep up with you and feel like they were always meant to be yours.
what to know
limited runs
We release in limited, highly coveted runs. When a style sells out, it might be gone for good. Consider it your one chance to claim it for your collection.
the craft
Each nou shoe is handcrafted in Portugal from the finest materials and designed to be worn, loved, and cherished for decades, just like your favorite vintage.
noubie perks
Our subscribers always get to shop early. Exclusive first access to every drop, no exceptions.
more to love
Keep an eye out for our Objects of Affection drops, an ongoing rotation of vintage pieces we find irresistible.
a note from the founder
nou has been my creative companion for the last decade. What began as a jewelry line evolved into a cult-favorite vintage studio by 2021.
Today, it continues as my own footwear label, born from a lifelong love of shoes and a belief that beauty lives in the details, in the stories things carry, and in the way a pair of amazing shoes can make you feel.
The same intuition that once drew me to vintage now shapes my approach to design. From my Los Angeles studio to the hands of artisans in Portugal, each pair of nou shoes is a conversation piece that is crafted with exceptional materials in small, thoughtful runs.
These pieces are a reflection everything I love and long for, made to be shared between you and me, lived in beautifully, and eventually passed on for someone else to treasure.
Welcome to a whole nou world.
x Alexia Ioannou